Ciao! I am a graphic designer from Roma, Italy. Nine years ago, I relocated to Adelaide, South Australia. With a background in performing arts and creative writing, I decided to take up graphic design and marketing during my stay in New Zealand. My vision is to help businesses and individuals to make their reality in creative and effective ways. I always seek new knowledge to better inform my creative processes and create designs that best suit your needs.
“Don’t judge a book by its cover” philosophically speaking, is a valuable life lesson. When taken literally, it is a great offense to graphic designers since we are the ones designing the cover. Packaging and labels are some of the best mediums to implement brand identity on a product. They are the first thing we as humans engage with as visual animals and generally if our eyes have a positive response to something, we are more inclined to engage with it.
As far as mankind hasundertaken in any form of commerce, they had to market themselves. Startingwith shouting from a stand to attract clientele, today we have so much morepromotional power at the end of our fingertips. Having an online presence hasbecome fundamental for a brand to reach new audiences and engage with theirexisting one to grow as a business.